Interesting report about the "State of Blogging" from Pew Internet & American Life Project.
MAPPING THE BLOGOSPHERE
(from NewsScan Daily)
In the last year the number of Internet users who read blogs has risen 58%, according to a report by the Pew Internet & American Life Project. Not surprisingly, most blog creators (70%) have broadband connections at home and have been online for six years or more (82%). Fifty-seven percent are male and 39% have college or graduate degrees. Forty-two percent live in households earning more than $50,000. Like bloggers, blog readers are more likely to be young, male, well-educated Internet veterans, but in recent months there's been a growth in readership among women, minorities, users between the ages of 30 and 49, and those with dialup connections. Still, the blogosphere represents a fairly small percentage of people: Of the 120 million Internet users in the U.S., only 38% said they had a pretty good idea of what a blog was, while 62% professed ignorance of this latest online phenomenon. (Pew Internet & American Life Project 2 Jan 2005)